Primary Research - Survey

I plan on asking around 15 people a series of questions regarding their preferences and what they look for in a music magazine.

1. How old are you? (Please circle a letter)
   a. 15 or younger
   b. 16-22
   c. 23-30
   d. Above 30

2. Are you?
   a. Male
   b. Female 

3. Are you?
   a. A Student
   b. Employed
   c. Unemployed
   d. Retired
   e. Other. Please state an occupation:_____________________    

4. What Price would you be willing to pay for a good quality music magazine?

   a. £1 or below

   b. £1-£2

   c. £2-£3

   d. £3-£4

5. What would you look for most in a magazine, particularly a  music magazine? (A multiple-answer question)

   a. Interviews
   b. Latest News
   c. Pull-out Posters
   d. Competitions
   e. Advertisements
   f. Pictures
   g. The Occasional Freebies

6. What do you dislike most about magazines?
 

7. What genre of music do you prefer?
   a. Pop
   b. Rock
   c. Dance/Electronic
   c. Alternative 
   d. Chart Music
   e. Indie
   f. Country
   f. R&B/HipHop
   g. Classical
   h. Other. Please state which genre:_____________________

8. What is your favorite music band/group/artist at the moment?

9. What music magazines do you read or would prefer to read?
   a. Q
   b. Kerrang
   c. NME
   d. Rolling stone
   e. MOJO
   f. Blender
   g. Vibe
   h. Billboard
   i. Other. Which one?_________________

10. Preferred colour scheme for a magazine?
   a. Blue, Red, Grey and White
   b. Red, White, Grey and Black
   c. Purple, White, Grey and Black
   d. Orange, White, Grey and Black
   e. Turquoise, White, Grey and Black

11. Do you subscribe to a magazine, if so which one?

12. How often do you read magazines?
   a. Very often (At least once a week)
   b. Often (About once a fortnight)
   c. About once a month
   d. A few times a year
   e. A couple of times a year
   f. Never. If so, why? ______________________________

13. Do you prefer a...
   a. Weekly Magazine?
      or
   b. Monthly Magazine?
 

14. Where do you buy magazines from most often?
   a. Local corner shops
   b. Supermarkets, if so which one?__________
   c. High-street Shops, if so which one?_________
   d. I subscribe
   e. Other, Please state:____________________
  

15. What sort of advertisements would you prefer to see in a magazine?
   a. Tour/gig/festival advertisements + dates
   b. New singles/albums
   c. New artists/bands
   d. Other, Please state:___________

16. For a wider ranging music magazine, what genre of films do you prefer?
   a. Action
   b. Adventure
   c. Romance
   d. Comedy
   e. Rom-Com
   f. Drama
   g. Horror
   h. Thriller
   i. Musicals
   j. Sci-fi
   K. Westerns
   L. Historical 

17. What are your 3 favorite films?
    1.__________________________________
    2.__________________________________
    3.__________________________________
 
Thank you for you time and taking part in this survey!



My Ryde Academy 6th Form Magazine - Contents Page (Draft)

My Ryde Academy 6th Form Magazine - Front Cover

 

 

Close Ups

  

 

 

 

6th Form Magazine Research (Deconstruction) - The Blackpool Sixth Form College

The Blackpool Sixth Form College's: 'Sixth Sense' Magazine

The masthead is in a simple, modern white font, it would appeal to the target audience of young adult students as it looks slim, sleek and futuristic. They have used the catchy title ‘Sixth Sense’, this is know as a the title of the well known horror film ‘The Sixth Sense'; horror films are popular with teenagers, therefore The Blackpool Sixth Form College must have knowingly used this to their advantage as well as the way that ‘Sixth’ as in 6th form can also come in to it. This creates a memorable and unique name, that is well suited for a sixth form student. They have placed the ’Sixth’ in the standard position of stretching the width across the top of the page, they have then gone on to position the word ’Sense’ sideways against the end of the Sixth to make it more interesting and unique to look at.

There is only one image featured on this front cover and it is a very basic one,  it doesn't give off straight away that it is in fact a sixth form magazine as doesn’t feature any pictures of students or any school/learning aspects. Instead the main background picture is clearly edited with a graffitied green leaf on a brick wall. It is very simple and in my opinion,  not very effective as it does not related to what the magazine is about. However, the fact that the leaf is being graffitied and the fact that it is featured on a urban wall does make the overall  appearance very on trend with the younger generation as it is something that teenagers could relate to and appreciate as a piece of art.

The text on the front cover follows through with the white, futuristic font, meaning that it is sticking with the modern theme, fitting in perfectly for a student. As the magazine front cover is very minimalistic and simple it does not include any text apart from the master head, the issue number, the date and a limited amount of information about the content of the magazine along the bottom, which again follows through with the theme and also features bullet points making it stand out more and easier to read. The fact that there is no information about each of the features running along the bottom, this does not mean that it suits it target market, as students are not really interested by writing and reading and are more interested in images and things that don’t take as long to look through. However, I do believe that more text would help make the front cover more appealing as the students would be preferring to know what they are going to be reading about before they open the magazine.  The lay-out of the text is very professionally done and the minimalistic effect makes it appear to be done to a very high standard, the text running along the bottom creates enough space between it and the master head, this adds to the professionalism of the magazine as it allows the reader to clearly focus on the image without an overflow of information. 

I would believe that the target audience for this magazine, by looking at the overall cover would be for a trendy student/teenager that is in to art and crafts as it does give off the effect of being in an urban art gallery with the font and the image.  Also, the minimalistic look would also make me assume this as it is not overloaded with information and focuses more on the image, which for an older generation would not be suited to, as  an older generation may appreciate more of a informative front cover. However, I wouldn’t really associate this front cover with being a school magazine as it features nothing to do with school-life, including pictures and information.



6th Form Magazine Research (Deconstruction) - King Edward's



King Edward's: 'King Ed's magazine' 

The masthead has an unusual, yet effective positioning on the front cover making it stand out and adding originality. This is because most masthead’s on magazines usually follow all the way along the full width at the top of the front cover. On this magazine cover the masthead is featured in the top left hand corner, it stands out with a bright yellow, youthful font against a dark brown, contrasting box , this makes the writing pop out at the reader, making it very eye-catching. I describe the font as youthful as it is a very rounded, informal font that would not be found on very serious magazine, aimed at an older generation, it clearly represents a modern, young generation, appealing to it’s target market.

There is only one image used on the magazine, it is the main front cover background image. The picture represents perfectly what the ideal sixth form is all about as it captures a small group of happy, smartly dressed, young adults who look ready to learn and look like they have  achieved something as they are proudly clutching what could be either their A-level results or some form of letter providing them with a sense of happiness.  A mid-shot, at eye level has been used on this group of 5 students, allowing each of them to fit onto the cover, yet allowing the reader to clearly see their facial expressions and as a result to see how happy they are to be going the King Edward’s sixth form.



The text on the front cover is brightly coloured, using Yellow and White to stand out from the not so bright back ground of the students clothing. The bright colours also carries with it, the youthful effect that appeals to the target audience of a younger generation.  There appears to be a lot of information about the contents of the magazine featured on the cover, this could make it more appealing to the student target audience as they may just by looking at the magazine and see something that they would want to look further into, which they can do by opening the magazine. The articles and straplines fit perfectly in with the theme of the Browns, Yellows, and Whites which in turn make the front cover much more aesthetically pleasing. Not too much information is displayed on the cover, which is ideal for teenagers who aren’t really interested in reading lots and lots of information, the straplines are quick to read and to the point. There is the use of multiple fonts, and an element of red featured with the information, again ,this makes it much more interesting to read through and to look at.

I would believe that the target audience for this magazine, just by looking at the front cover would of course be 6th form students as it is clearly shown by the style of the font used, the white and yellow colour scheme, the main image of a group of young adults clearly in education and by the information featured on the page about what is featured in the magazine.

Sixth Form Magazine - Research of Similar Products