6th Form Magazine Research (Deconstruction) - King Edward's



King Edward's: 'King Ed's magazine' 

The masthead has an unusual, yet effective positioning on the front cover making it stand out and adding originality. This is because most masthead’s on magazines usually follow all the way along the full width at the top of the front cover. On this magazine cover the masthead is featured in the top left hand corner, it stands out with a bright yellow, youthful font against a dark brown, contrasting box , this makes the writing pop out at the reader, making it very eye-catching. I describe the font as youthful as it is a very rounded, informal font that would not be found on very serious magazine, aimed at an older generation, it clearly represents a modern, young generation, appealing to it’s target market.

There is only one image used on the magazine, it is the main front cover background image. The picture represents perfectly what the ideal sixth form is all about as it captures a small group of happy, smartly dressed, young adults who look ready to learn and look like they have  achieved something as they are proudly clutching what could be either their A-level results or some form of letter providing them with a sense of happiness.  A mid-shot, at eye level has been used on this group of 5 students, allowing each of them to fit onto the cover, yet allowing the reader to clearly see their facial expressions and as a result to see how happy they are to be going the King Edward’s sixth form.



The text on the front cover is brightly coloured, using Yellow and White to stand out from the not so bright back ground of the students clothing. The bright colours also carries with it, the youthful effect that appeals to the target audience of a younger generation.  There appears to be a lot of information about the contents of the magazine featured on the cover, this could make it more appealing to the student target audience as they may just by looking at the magazine and see something that they would want to look further into, which they can do by opening the magazine. The articles and straplines fit perfectly in with the theme of the Browns, Yellows, and Whites which in turn make the front cover much more aesthetically pleasing. Not too much information is displayed on the cover, which is ideal for teenagers who aren’t really interested in reading lots and lots of information, the straplines are quick to read and to the point. There is the use of multiple fonts, and an element of red featured with the information, again ,this makes it much more interesting to read through and to look at.

I would believe that the target audience for this magazine, just by looking at the front cover would of course be 6th form students as it is clearly shown by the style of the font used, the white and yellow colour scheme, the main image of a group of young adults clearly in education and by the information featured on the page about what is featured in the magazine.