Evaluation - Question 3: Who would be the audience for your media product?

3) I believe that the audience for my media product, music magazine would be females aged 16-24; this is because I have set the colour scheme to be feminine with the main use of pink on the front cover as well as using more feminine fonts that will attract the eye of a stereotypical young woman. 

The magazine reflects chart music; this is shown through the different artists featured on the cover and contents page, all of which are reasonably well known and feature in the charts. I chose the model to feature as the magazine’s front cover image and main attraction, fictional singer ‘TESS’ as she represents the typical young, trendy audience that is likely to be reading the magazine, as well being similar to the popular artists that are currently around. I feel that the front cover represents the target audience of a female, aged 16-24 as it is bright, bold and appealing to the average female teenager/young adult.  

To help answer this question I have decided to create a consumer profile based on the type of person who will be buying my magazine.

- Name: Emily

- Age: 18

- Occupation: Student with a weekend job waitressing

- Location: Essex

- Hobbies: Shopping, Dancing, festivals and concerts

- Where does she shop? New Look, River Island, Dorothy Perkins, H&M and Topshop

- The way she dresses: With the latest trends, fashionably. In the summer she wears lighter clothes - which look more summery, bright and girly and in the winter she prefers to wear darker shades with more of an edge.

- Music Taste: Mainly what is popular at the time and it can vary but main examples of her music taste includes 'R'n'B', 'Alternative', 'Indie' 'Pop' and 'Rock'. Her favourite artists are Rihanna, Lana Del Rey, Kings of Leon, and Beyoncé.  She listens to 'Radio 1' which plays a range of different music styles.

- Film Taste: Chick Flicks, Romance and Comedy are her favourite genres of films. Her favourite films are The Lucky One, Dear John and The Hangover, this shows that she is stereotypically girly when it comes to films.

- TV Taste: She mainly watches ITV1, MTV, ITV2, E4 and BBC Three and her favourite shows are The Only Way is Essex, Geordie Shore and Hollyoaks.

 

I believe that my magazine would appeal to a memebr of my target market such as Emily as it is very female orientated which fits in with her girly taste and lifestyle, it would also be very affordable for her as she has a weekend job but still relies on her parents to pay bills and for all of her necessities, meaning that she would have quite a large disposable income.  The magazine also fits in with her music taste as all of her favourite artists feature on magazine cover as well as the magazine featuring popular music which is what she mainly listens to and loves to keep up to date with.